Delivery plan for recovering access to primary care: new general practice team campaign launches

NHS England has launched a new campaign to highlight the different health professionals in general practice teams who are helping patients get the right care, more easily, first time. The campaign, which will also highlight the important role of general practice reception teams, is a key commitment in the recovery access plan and will run until March 2024.

A toolkit and a range of assets, including a film and social media visuals, are available to download to support the general practice team campaign.